His problem was no attention to detail. At the same time though the whole design out own bespoke one has been our most popular tops ever. I've said it a few times but he's an ideas guy and not a leader.
I might have my timings wrong, but was this top not released under Gillian Donaldson's watch, before Hawke took over a few weeks later and immediately pulled it and started the design contest?
Blb suggested it was the old old ceo which would infact be the one before iron man if I'm reading it right so no need to jump to his defence quite so quick.