Leaderboard

And what he did anytime he found himself in front of goal with the ball.

She seems very personable and quite good but we need someone to do more than just keep hospitality ticking over. We need a dramatic rethink of things like advertising and merchandise because they're not very well-packaged. I know we also do venue hire but it seems a bit of an afterthought (from where I'm sitting). Obviously you'll hit a point of diminishing returns - there's only so much you can do with these - but I don't think we're at that stage yet. And there's no reason why someone up-and-coming wouldn't take the relatively low wage and use it as a stepping stone. A young graduate looking to break into football administration could do a lot worse, or a non-graduate with a bit of a track record in a non-senior role who feels ready to take charge. Much like with a player, they can prove themselves at Cappielow and move on to somewhere better. If we go in with the attitude that we're just going to get rubbish and live with it because we're not splashing the cash then we deserve everything we get, frankly.

What exactly are the major successes of the club's commercial strategy (if there even is one) over the last few years? What great initiatives have been introduced that aren't outweighed by the huge list of failures? Barely a day goes by on here without complaints about the club's commercial failings, it's well overdue that someone who can deliver tangible results was brought in. There's no real room for sentiment in this, we need staff that are capable of turning the club round and it's not going to happen with the same people who've been responsible for the myriad failures that are routinely bemoaned on here. I'm sure people will point to the overall structure of the club etc as mitigation, but the fact of the matter is if you hold the position and take the wage, you take the responsibility and Morton's commercial work has been absolutely woeful. If we seriously want this club to be a success on and off the pitch, backroom staff who've been in place for a long time without results are not a significant loss no matter how much people might like them personally. It's a business, not a social club. The short version, it is not a loss to the club to be hiring a skilled, experienced commercial/sales manager who can (in theory) finally deliver a competent, credible strategy that maximises the club's income in place of someone who demonstrably did not do those things.

I'd add that 5 minutes odd highlights of a game - even one as hilarious as yesterday's scoreline - is for me at least pretty much the sweet spot for that package. The 13 minutes Dunfermline have apparently churned out is overkill and I don't see why so many clubs do the same. The only exception to this in recent history is of course the 2013 cup swording at Celtic Park, which should have the full two hours played to the background of Tom Boyd's tear-drenched gurning.