Iâ€™m sure it will suit many teams to go that route. If they can expect a higher volume of sales their outlay on stock will be larger and the unit price reduced (e.g. Aberdeen and Hearts purchasing Adidas kits). Joma and Macron have expanded their client base in Scotland offering standard template kits for the most part, as well as a handful given an element of customisation (Motherwell, Hibs and Ross County spring to mind).
Mortonâ€™s current approach came about after a Nike catalogue number (and a poor choice of sponsor from the Golden Casket group) was resoundingly turned on by the support. The four subsequent kits have sold in greater numbers than any of the previous offerings for over 15 years (I have to say this is anecdotal, I canâ€™t give any detailed sales figures).
Iâ€™m thick skinned enough to hear criticism of the designs Iâ€™ve been involved with. Iâ€™m not the manufacturer so any complaints over the relative quality, finish, etc. arenâ€™t for me to answer or comment on. If anybody believes that fans shouldnâ€™t be involved in the design process (or me as an individual for that matter) then I would encourage them to forward their issues to the club.
From my perspective, Iâ€™m both a fan of the club and what you could describe as a keen graphic design hobbyist with (very) occasional paid commissions in the field, though not from Morton. Iâ€™ve enjoyed contributing and seeing the team and supporters wearing the designs Iâ€™ve worked on. The latest away kit didnâ€™t turn out quite how I had hoped, with changes made to simplify and reduce manufacturing cost, though I do like the fit and feel of it, particularly with the introduction of the ribbed collar and cuffs.
I really like how this kit looks in the renders and am absolutely behind Gavinâ€™s contributions (plus heâ€™s one of the nicest guys you could ever wish to meet).
TLDR? No worries.