Agree. I’ve said before but I regularly have a look to see if there’s anything I can pick up but the clothing range (training and leisure) is really poor. Anything I might pick up is wildly over priced for what it is, so I don’t bother.
Hopefully that’ll be improved though and I get the impression it will. The improvement in social media output has been excellent so hopefully this is next (or at least high up the priority list for the new commercial exec).
On the subject of anniversaries, the club should start having a think pretty soon about the 150 years of Morton that is coming up. There’s bound to be great commercial opportunities there for generating some one-off revenue for the year, and there’s certainly an opportunity simply for “brand awareness” if you will. I’d like to see the club make a great deal of 150 years and try and somehow loop that into encouraging lapsed fans and potential fans into Cappielow. The crowds have dwindled depressingly from those of 15 or so years ago — it’s a good opportunity to try and rejuvenate some interest in the club. Fuck all might come of it, but you never know whose attention you might grab and turn them into a supporter. It’s potentially an interesting wee project so something perhaps a volunteer group could steer working alongside the club.