Of course it is. The question is, does it override the need to make a certain amount of season ticket outcome? I assume - maybe wrongly - that someone has done the sums on this. If you knock (for example) 50 quid off the ST, you'd expect MCT members who buy season tickets - let's say 75%, to allow for expats, people who work Saturdays, people who don't want it, people who can't afford it - to all take them up on that. So they'd lose X amount. How many new members would you expect to make a minimum commitment of 240 quid - MCT's membership price, over two years - to make up for that? Do we know? Does anyone know?
I can see why caution reined here, in other words.
Now, with that said, maybe there can in the future be a move towards a membership model of some kind of which cheap tickets are a part. (Real Madrid and Barcelona are both members' clubs where members - socios - get discounted tickets, voting rights etc. Other European countries have a similar scheme to the socio one.) In that case you'd really bake in discounted tickets as part of a wider strategy. I think this is something we need to give serious consideration to, but as part of a massive package.
Agreed completely that when the two years are up then right now we are counting on inertia and a sense of duty to keep payments going, and while they'll work for a decent percentage of people, they won't work for all of them.
MCT and the club both have serious, serious thought to do about this, and ticket pricing is just the start.