I thought I'd check what the sketch was with season tickets across the division:
At least we're not alone in having done nothing. But it's the same old story. No doubt the "uncertainty" of what division we were going to be in played into that but Kilmarnock also had playoffs to contend with and it didn't slow them down at all.
edit: Arbroath, incidentally, had their new Macron kits and training on sale the day that they were able to sell STs, in a nice example of joined-up thinking that absolutely nobody at Morton has demonstrated for over 20 years.
I don't doubt that MCT are trying, and that there are a lot of roadblocks we mortals are not privy to, but there's an awful lot of nothing emanating from Cappielow at a time when all but two other clubs already have their skates on. You could make a case for this stuff being less important than contracts anyway, except MCT's project is contingent on a break-even model and that model is itself contingent on revenue maximization. There's been nothing fan-facing at all from the club since they asked for feedback a couple of days after the Airdrie game. What are they doing? The answer is obviously not "nothing" but that's what's visible.
If we're going to insist on giving a wage to guys like Blues and Muirhead then not spunking the club's cash reserves would be a good start, maybe start generating "income" instead, lads? Like, sell us a ticket or a new strip or something?